報告時間：2022年7月24日（星期日）10:30-12:00
報告平臺：騰訊會議 ID:709 679 995
報 告 人：焦文宇 特任副教授
工作單位：中國科學技術大學
舉辦單位：管理學院
報告簡介：
Despite the potential benefits of artificial intelligence (AI) in healthcare, patients are reluctant to use medical chatbots. The authors present an AI chatbot designed to resolve this issue, which reminds patients to repurchase their medication and provides medical or marketing information. A large-scale field experiment is conducted via an online pharmacy with 5000 patients randomly assigned to one of four chatbots with disclosed transactional, disclosed relational, undisclosed transactional, and undisclosed relational AI. The study finds that patients are reluctant to develop a relationship with disclosed AI and relational AI has a negative moderating effect. However, privacy-sensitive patients with sexual health problems are more likely to appreciate the disclosed AI. Interestingly, privacy-sensitive patients favor disclosed relational AI that seeks to build a trusting relationship.
報告人簡介：
焦文宇，中國科學技術大學管理學院特任副教授。研究興趣包括人工智能, 數字營銷, 多渠道營銷,客戶關系管理等。
