報告時間：2023年6月30日（星期五） 9:30-11:30
報告地點：管理學(xué)院725會議室
報 告 人：Shibin Sheng 教授
工作單位：美國伯明翰阿拉巴馬大學(xué)
舉辦單位：管理學(xué)院
報告簡介：
Although negative media coverage has been recognized as a critical external crisis that shapes firms’ resource allocation and strategic change, it is unknown whether and how it affects firms’ customer portfolio choices, which represents a pivotal operation strategy. Drawing on the literature of customer portfolio management and crisis management, we propose that negative media coverage prompts firms to enhance customer concentration and this impact is contingent upon firms’ overseas market focus and organizational flexibility. Using panel data of listed firms in Chinese stock market, we show that negative media coverage is positively related to a firm’s subsequent customer concentration. In addition, this positive relationship is stronger when market demand uncertainty is high, but weaker for firms with strong export orientation and organizational flexibility (i.e., product innovation capability and process flexibility). Overall, our research identifies negative media coverage as a source of operations risks that can be tackled by customer concentration and boundary conditions of this strategic choice.
報告人簡介：
盛仕斌博士現(xiàn)任美國伯明翰阿拉巴馬大學(xué)市場營銷學(xué)教授。盛博士畢業(yè)于清華大學(xué)，后于美國弗吉尼亞理工大學(xué)獲市場營銷學(xué)博士學(xué)位。盛博士的研究領(lǐng)域集中于營銷戰(zhàn)略，戰(zhàn)略管理，新興經(jīng)濟體的制度環(huán)境等。他已經(jīng)在市場營銷和管理學(xué)的國際主流期刊上發(fā)表學(xué)術(shù)論文近50篇，包括Journal of Marketing, Journal of Operations Management, Journal of the Academy of Marketing Science等期刊。盛博士已多次獲國際學(xué)術(shù)會議最佳論文獎。盛博士目前是多家國際學(xué)術(shù)期刊的編審委員會成員。
